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Past Issues

Industry Info

Can-Do Attitude

Renato Sogueco, AAF, PFCI -
“May you live in interesting times,” is an English translation of a supposed infamous Chinese curse but may truly describe the situation we find...
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Trendspotting

Magenta Madness

Robin McLaughlin -
Color of the year announcements have a long-standing tradition of playing a role within retail industries across the country. In 2022, most major paint...
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Community

The Glue That Binds

Christine Killion -
For its perennial award, floriology identifies icons whose contributions have inspired others and left an enduring impression on the floral industry. The recipient of...
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Share

Learning to Bloom

Sharon McGukin, AIFD, AAF, PFCI -
hallenging, and even overwhelming. Each day requires hard work, quick decisions, and ample education. Since you can’t fast-forward your learning curve, here are eight...
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Learn

Going International

Sandy Schroeck, AIFD, PFCI -
Representing a nation on the international stage can be a daunting task, but for the designers that compete, it’s a rewarding journey. International floral...
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00:00:49
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Modernized Traditions

Stacey Bal Carlton, EMC -
The winter season is a very special time of year. There are countless winter celebrations that span the globe, and although they vary in name,...
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00:03:33
Teach

Humble Beginnings

Donald Yim, AIFD, CFD, PFCI -
Everyone is a beginner at some point; mine happened to be long ago—34 years! Teaching a new, basic florist class brings us back to those...
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From the President

Community Bonds

Dinesh Popat -
There’s no denying we’ve all gone through many hardships since the beginning of the COVID-19 pandemic. As floral designers prepare for the upcoming holiday...
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00:05:49
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Freelance Fortune

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
Being a freelance designer has unique challenges. As freelancers, not only must we navigate through what bookings to take, what days we want to...
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00:19:30
Industry Info

Where We’ve Been

Renato Sogueco -
Over the past few months, the floriology team has been traveling on the conference circuit, performing educational presentations, and receiving quite a lot of hardware along...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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