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Past Issues

00:05:19
Digital Marketing

Secure Your Spot

Renato Sogueco, AAF, PFCI -
Not advertising online using Google Ads? After reading this article, you may have a change of heart. Open a new Incognito window in your Google...
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00:02:11
Promote

Opportunities Abound

Donald Yim, AIFD, CFD, PFCI -
Generally, people tend to think that online self-promotion is bad, but the reality is social media was made for self-promotion! Sharing personal experiences—like what...
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Learn

Fierce Competition

Sandy Schroeck, AIFD, PFCI -
Are you ready to challenge your design techniques and skills? Challenging yourself to participate in a design competition can be invigorating and enlightening. Taking...
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Teach

Culture Meets Creativity

Sharon McGukin, AIFD, AAF, PFCI -
Do your floral batteries ever need a recharge? Are you in search of new design ideas? Are you looking for floral trends new to...
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On the Edge

Quality Videography

Renato Sogueco, AAF, PFCI -
Traditional marketing practices—you may agree—require crafting well-thought-out messaging and applying strict attention to detail to ensure these messages are delivered to your target audiences...
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Community

Reconnecting With Our Roots

Renato Sogueco -
The American Institute of Floral Designers (AIFD) held its National Symposium from July 4-9, 2022, in Las Vegas, Nevada. Themed “Roots,” the event had...
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From the President

Offering Support

Dinesh Popat -
In today’s quickly changing market, it’s increasingly important to support education for others and those new to the industry. BloomNet is committed to sharing knowledge...
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00:07:13
Digital Marketing

The ABCs of SEO

Renato Sogueco, AAF, PFCI -
Success in the floral business, especially in this hyper-digital marketplace, requires a search engine optimized (SEO) website—there should be no argument here. The primary...
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On the Edge

Our Ukrainian Floral Family

Renato Sogueco -
The floral community is well-known for coming together to assist each other and doing what they can to help those in need. When Russia...
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Learn

Student Visionaries

Sandy Schroeck, AIFD, PFCI -
As we journey through floral design inspirations, each composition will take on a life of its own. All flowers are different sizes and shapes...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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