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Blooming Trends

Alejandro Figueira Fernandes AIFD, CFD, PFCI -
In recent years, the floral industry has seen a significant shift toward sustainability and personalized choices when it comes to wedding flower arrangements. As...
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Industry Info

Eco-Chic Research

Renato Sogueco, AAF, PFCI -
A fascinating new study dives into the perceptions and practices surrounding environmental sustainability within the floral industry. This research, generously facilitated and funded by...
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Trendspotting

Maximalism

Sharon McGukin, AIFD, AAF, PFCI -
In a global economy driven by mass consumption, it’s no surprise that trend-savvy consumers are abandoning minimalism to embrace maximalism. Trend-seeking consumers love change. They...
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From the President

Stacking Up

Dinesh Popat -
Summer is the perfect season to reflect on existing marketing and social strategies and implement new initiatives to increase your success. Familiarity with technological advancements is crucial in the...
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Digital Marketing

The 2024 Guide to Digital Marketing for Florists

Renato Sogueco, AAF, PFCI -
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for retail florists to thrive. As of June 2024, we...
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Promote

Starting From Square One

Gina Thresher -
Branding is a crucial aspect of any business and it's especially important for floral designers who want to attract the right clients. Where to...
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On the Edge

Core Technologies

Renato Sogueco, AAF, PFCI -
In an industry traditionally rooted in artistry and human touch, embracing artificial intelligence (AI) can seem counterintuitive. But with such a transformative tool, floral...
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Learn

Networking Know-How

Sharon McGukin, AIFD, AAF, PFCI -
You participate in a strong group of networking peers. New goals have been set for projects at work. How can you best contribute to...
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Bloom Your Brand

Stacey Bal Carlton, EMC -
In the world of floral design where creativity, innovation, and beauty intertwine, video content is a powerful tool to showcase your work and connect with...
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Industry Info

Going for Gold

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
It was a busy week at the Florida State Florists’ Association (FSFA) International’s Convention 2024 in Tampa, Florida. Our Floriology students, both past and...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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