HomePast IssuesSeptember-October 2025

September-October 2025

From the President

Success Starts Now

Jon Feldman - September 8, 2025

The holiday countdown has officially begun. Floral designers know that timing is everything and planning is key to a successful year-end. In recent years, we’ve...

Trendspotting

Flourish Without Footprint

Robin McLaughlin - September 8, 2025

As environmental awareness continues to grow, florists are uniquely positioned to lead the way in sustainable business practices. The floral industry has both a...

Designers' Corner

Eco-Friendly Emphasis

Colin Tessier - September 8, 2025

The push to incorporate sustainable, eco-friendly practices is increasingly prominent for all businesses, and the floral industry is no exception. Customers want to help...

Industry Info

Growth, Creativity, and Sustainability

Angelyn Tipton, AIFD, CFD, GMF, PFCI - September 8, 2025

The 2025 AIFD National Symposium, themed “Reflection,” invited attendees to look inward by honoring their personal creative journeys while celebrating the shared evolution of...

Learn

Petal to Planet

Alexander Campbell - September 8, 2025

https://vimeo.com/1113658916?share=copy Florists work with some of the earth’s most precious and beautiful materials: flowers, branches, foliage, and fruit. But in an industry so closely tied...

Digital Marketing

All About Transparency

Robin McLaughlin - September 8, 2025

As consumer expectations around speed, transparency, and convenience continue to rise, florists are rethinking one of their most essential operations: delivery. Today’s customers want...

On the Edge

Behind the Blooms

Angelyn Tipton, AIFD, CFD, GMF, PFCI - September 8, 2025

Floral blankets have long been synonymous with victory, honor, and pageantry in the world of horse racing. These elaborate garlands, draped over winning horses...

Designers' Corner

Florists are aware of the many benefits of sourcing locally grown flowers. Shops can reduce their carbon footprint by cutting down on emissions caused by transportation, preserving biodiversity, and limiting...

Designers' Corner

Blooms to Biodegradable

Renato Sogueco, AAF, PFCI - September 8, 2025

Let’s be real: Your flower shop probably produces a ton of floral waste each week—cut stems, trimmed leaves, and unused or old flowers. It’s all organic, but most of...