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Trendspotting

A Season of Style

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
https://vimeo.com/1128978297 The holiday season is one of the most important times for floral design. Tradition, artistry, and consumer expectations come together in unforgettable, magical ways. Staying ahead...
Trendspotting

Bringing Meadow to the Table

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
https://vimeo.com/1128989289 Thanksgiving continues to be more of a food-focused holiday, with flowers often taking a back seat to the main meal. However, floral designs can still make a...
Owner's Perspective

Mastering the Holiday Rush

Colin Tessier -
As the holiday season unfolds, the floral industry blooms with activity, with flowers in demand for both gifting and seasonal décor. SmartAsset reported that Christmas and Hanukkah had collectively the largest percentage of holiday flower sales in 2023, with U.S....
On the Edge

Well Attended

Alejandro Figueira Fernandes AIFD, CFD, PFCI -
Ready to up your event design game? The Florida State Florist Association, themed “Reflections,” is scheduled from June 7-9, 2024. This year’s convention will...
Perennial Award

Celebrating Excellence

Robin McLaughlin -
There are luminaries whose contributions have shaped the landscape of the floral industry, but few have laid the bedrock for future advancements. Fueled by an unmatched passion and...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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