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On the Edge

Behind the Blooms

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
Floral blankets have long been synonymous with victory, honor, and pageantry in the world of horse racing. These elaborate garlands, draped over winning horses...
Designers' Corner

Exceptional Local Product

Colin Tessier -
Florists are aware of the many benefits of sourcing locally grown flowers. Shops can reduce their carbon footprint by cutting down on emissions caused by transportation, preserving biodiversity, and limiting...
Designers' Corner

Blooms to Biodegradable

Renato Sogueco, AAF, PFCI -
Let’s be real: Your flower shop probably produces a ton of floral waste each week—cut stems, trimmed leaves, and unused or old flowers. It’s all organic, but most of...
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AI-Powered Assistance

Renato Sogueco, AAF, PFCI -
The retail flower industry, built on tradition and craftsmanship, is on the cusp of a technological revolution thanks to artificial intelligence (AI). Far from being a futuristic concept,...
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Digital Tools, Real Results

Gina Thresher -
While deeply rooted in artistry and tradition, the floral industry is rapidly embracing technology to enhance efficiency, streamline processes, and elevate the customer experience....
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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