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Digital Marketing

Build Brand and Customer Base

Renato Sogueco, AAF, PFCI - May 9, 2024

On the Edge

Well Attended

Alejandro Figueira Fernandes AIFD, CFD, PFCI - May 9, 2024

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Blossoming Trends

Michael Gaddie AIFD, CFD, KMF - May 9, 2024

As we navigate through the ever-changing landscape of wedding planning, the selection of florals emerges as a pivotal element that sets the tone for...

From Bouquets to Ballrooms

Angelyn Tipton, AIFD, CFD, GMF - May 9, 2024

In the competitive floral industry, finding new ways to stand out is crucial for success. One lucrative niche is providing flowers for proms and...

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Promising Promotion

Andrew Stinson AIFD, CFD, PFCI - May 9, 2024

Promoting floral trends for a retail florist requires a strategic approach that leverages marketing tactics, customer engagement, and industry knowledge to attract clients seeking...

Perennial Award

Celebrating Excellence

Robin McLaughlin - December 21, 2023

There are luminaries whose contributions have shaped the landscape of the floral industry, but few have laid the bedrock for future advancements. Fueled by an unmatched passion and...

World Cup Calling

Sandy Schroeck, AIFD, CFD, PFCI - October 13, 2023

https://vimeo.com/869269123?share=copy Attending the Interflora World Cup competition in Manchester, United Kingdom, was a once-in-a-lifetime experience. It was surreal to be in the same room as...