Fitting the Bill

Fluid Truck brings florists where they need to go

Fluid Truck has been around the block—literally. The company—which started operations in 2016 and revamped its focus to a truck-share-only platform in 2018—was available in just five markets in 2020. Today, Fluid Truck has grown to over 60 markets across 400 U.S. cities. Its rentals span sizes from pickup trucks and cargo vans to 26-foot box trucks and are available on an hourly, daily, weekly, monthly, or long-term basis. Cate Vonderhaar, vice president of national sales, says this happened “rather rapidly.” And now, the company has partnered with BloomNet to pair . . .

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