As someone with 35+ years of experience in wedding florals, I can say with confidence that wedding shows are one of the best ways to grow your floral business. The industry has grown a lot over the years; whereas doing a few dozen weddings a year was once typical, my shop—Lloyd’s Florist—now handles between 250 and 300 weddings annually, and a big part of that growth came from showing up at wedding expos, networking, and putting myself out there forpotential clients.
Wedding shows are a powerful marketing . . .
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