Weddings, Weddings, Weddings!

Trends and challenges florists should know from the U.S. Southwest

No matter where you are in the world, it’s wedding season somewhere. Having been in the floral industry for over 40 years, I find it interesting to watch how trends come and go, especially in the Southwestern United States. My wife and I relocated to Phoenix, Arizona, three years ago and now call the Southwest our home.

Here, the wedding season is busiest from September through May, often held outdoors to take advantage of the area’s beautiful weather and landscapes. Southwestern weddings can feature unique traditions that reflect desert culture, such as using prickly pear . . .

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