https://vimeo.com/1113658916?share=copy
Florists work with some of the earth’s most precious and beautiful materials: flowers, branches, foliage, and fruit. But in an industry so closely tied to nature, it’s oftentimes surprising to outsiders how much waste and environmental harm we’re responsible for. From imported flowers wrapped in plastic to floral foam that never breaks down, traditional floristry has often come at a cost to the planet.
As a floral designer committed to doing things more thoughtfully and respectfully for our planet, I believe sustainability isn’t just a trend . . .
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