Mastering the Holiday Rush

As the holiday season unfolds, the floral industry blooms with activity, with flowers in demand for both gifting and seasonal décor. SmartAsset reported that Christmas and Hanukkah had collectively the largest percentage of holiday flower sales in 2023, with U.S. consumer spending an estimated $2.28 billion on flowers, or about 30 percent of sales. This high volume presents a strong opportunity and a daunting challenge for . . .

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Designers' Corner