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Floriology
Expressions of Flowers®
From the President
What’s on Tap?
Industry Info
Digital Marketing
On the Edge
Features
Designers’ Corner
Promote
Teach
Learn
Share
Past Issues
Full Archive
July-August 2025
May-June 2025
March-April 2025
January-February 2025
November-December 2024
September-October 2024
Search
From the President
What’s on Tap?
Industry Info
Digital Marketing
On the Edge
Features
Designers’ Corner
Promote
Teach
Learn
Share
Past Issues
Full Archive
July-August 2025
May-June 2025
March-April 2025
January-February 2025
November-December 2024
September-October 2024
Search
Home
Digital Marketing
Digital Marketing
Digital Marketing
More Than Taking Pretty Pictures
Renato Sogueco, AAF, PFCI
-
May 13, 2025
Digital Marketing
Boosting Flower Sales With Instagram
Alexander Campbell
-
March 12, 2025
00:23:28
Digital Marketing
Let Your Business Flourish
Renato Sogueco, AAF, PFCI
-
October 13, 2023
The long business drought of the summer—typical in our industry—is over. Fall and the holidays are a great time to replenish the account! With...
Digital Marketing
Free or Paid?
Renato Sogueco, AAF, PFCI
-
August 10, 2023
In today's digital era, we are fortunate to have numerous avenues for acquiring new business skills and knowledge literally at the tips of our...
00:06:33
Digital Marketing
Getting on Track
Renato Sogueco, AAF, PFCI
-
June 20, 2023
Ready for a great project to plan and launch that will help build customer engagement during the slower summer months? We recommend investing your...
00:02:44
Digital Marketing
Stunning Images
Donald Yim, AIFD, CFD, PFCI
-
May 2, 2023
Photography for weddings and events is an art form that requires careful planning, attention to detail, and a keen eye for composition. Whether you...
00:11:23
Digital Marketing
Digital Marketing Secret Sauce
Renato Sogueco, AAF, PFCI
-
March 14, 2023
By the time you read this, hopefully you’ve had a great Valentine’s Day holiday. But really, there’s truly no rest for the weary in...
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Most Read
Holiday Trends
Winter Wonderland
Jackie Lacey, AAF, AIFD, PFCI
-
January 12, 2023
00:05:19
Digital Marketing
Secure Your Spot
Renato Sogueco, AAF, PFCI
-
January 3, 2023
Features
Increase Curb Appeal
Andrew Stinson AIFD, CFD, PFCI
-
October 13, 2023
Features
What Customers Want
Robin McLaughlin
-
August 13, 2024