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Floriology
Expressions of Flowers®
From the President
What’s on Tap?
Industry Info
Digital Marketing
On the Edge
Features
Designers’ Corner
Promote
Teach
Learn
Share
Past Issues
Full Archive
September-October 2025
July-August 2025
May-June 2025
March-April 2025
January-February 2025
November-December 2024
September-October 2024
Search
From the President
What’s on Tap?
Industry Info
Digital Marketing
On the Edge
Features
Designers’ Corner
Promote
Teach
Learn
Share
Past Issues
Full Archive
September-October 2025
July-August 2025
May-June 2025
March-April 2025
January-February 2025
November-December 2024
September-October 2024
Search
Home
Digital Marketing
Digital Marketing
Digital Marketing
Trying New Features
Robin McLaughlin
-
September 8, 2025
Digital Marketing
All About Transparency
Robin McLaughlin
-
September 8, 2025
Digital Marketing
Greeting Cards
Renato Sogueco, AAF, PFCI
-
February 28, 2024
Who doesn’t like receiving a greeting card? In this hyper-digital age, it’s quite the irony greeting cards are popular (and continue to grow in...
Digital Marketing
Choose Wisely
Robin McLaughlin
-
December 21, 2023
Since entering the floral industry, my perspective on marketing has transformed significantly. When I started with floriology two years ago, I was a total...
00:23:28
Digital Marketing
Let Your Business Flourish
Renato Sogueco, AAF, PFCI
-
October 13, 2023
The long business drought of the summer—typical in our industry—is over. Fall and the holidays are a great time to replenish the account! With...
Digital Marketing
Free or Paid?
Renato Sogueco, AAF, PFCI
-
August 10, 2023
In today's digital era, we are fortunate to have numerous avenues for acquiring new business skills and knowledge literally at the tips of our...
00:06:33
Digital Marketing
Getting on Track
Renato Sogueco, AAF, PFCI
-
June 20, 2023
Ready for a great project to plan and launch that will help build customer engagement during the slower summer months? We recommend investing your...
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Holiday Trends
Winter Wonderland
Jackie Lacey, AAF, AIFD, PFCI
-
January 12, 2023
00:05:19
Digital Marketing
Secure Your Spot
Renato Sogueco, AAF, PFCI
-
January 3, 2023
Features
Increase Curb Appeal
Andrew Stinson AIFD, CFD, PFCI
-
October 13, 2023
Industry Info
Fresh Forum Atlanta Sparks Ideas and Growth for Florists
Floriology Staff
-
May 13, 2025