The long business drought of the summer—typical in our industry—is over. Fall and the holidays are a great time to replenish the account! With so many gift options, how do you stand out among consumers who increasingly have fewer dollars to spend? Digital marketing strategies are more crucial than ever. Here’s a comprehensive guide for retail florists looking to succeed online prior to the holiday season.
Website Optimization: Your Digital Storefront
Your website is your digital storefront. Before diving into other marketing strategies, ensure that your website is mobile-friendly. To be . . .
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