HomePast IssuesSeptember-October 2023

September-October 2023

From the President

Taking Stock

Dinesh Popat - October 13, 2023

As the final stretch of the year approaches, the autumn season brings a unique set of challenges and opportunities. It marks a time of...

On the Edge

Bold and Bright

Angelyn Tipton, AIFD, CFD, GMF - October 13, 2023

I had the amazing opportunity to watch the Design Challenge International in Jacksonville, Florida. Before the competition, entries from 12 countries were submitted, and...

World Cup Calling

Sandy Schroeck, AIFD, CFD, PFCI - October 13, 2023

https://vimeo.com/869269123?share=copy Attending the Interflora World Cup competition in Manchester, United Kingdom, was a once-in-a-lifetime experience. It was surreal to be in the same room as...

00:23:28

Digital Marketing

Let Your Business Flourish

Renato Sogueco, AAF, PFCI - October 13, 2023

The long business drought of the summer—typical in our industry—is over. Fall and the holidays are a great time to replenish the account! With...

Learn

Appreciation in Practice

Stacey Bal Carlton, EMC - October 13, 2023

Global influence has gained significant momentum as we become a well-traveled and internet-dependent society. With just a few clicks or a well-crafted voice prompt,...

Promote

Nurturing Your Floral Identity

Donald Yim, AIFD, CFD, PFCI - October 13, 2023

https://vimeo.com/869211317?share=copy The floral industry is a tapestry woven with creative designers who bring beauty and joy to life through their work. However, for many florists,...

Trendspotting

Par for the Course

Robin McLaughlin - October 13, 2023

Before we know it, the new year will arrive, and floral designers will once again be inundated with trends expected to shine from January...

Teach

Know Your History

Sharon McGukin, AIFD, AAF, PFCI - October 13, 2023

International and Western design offer unique perspectives for arranging flowers. Showing a mix of characteristics and cultural influences, Western design has evolved over time...

Features

Increase Curb Appeal

Student Series - October 13, 2023

This issue’s Student Spotlight was submitted by Andrew Stinson AIFD, CFD, member of the NAPCO design team. https://vimeo.com/869194312?share=copy I’ve had the joy and pleasure of being...