HomePast IssuesMarch-April 2022

March-April 2022

From the President

Media Frenzy

Dinesh Popat - April 7, 2022

Right now, we all find ourselves in a time of transition. As reported by the Centers for Disease Control and Prevention, lower COVID-19 case...

Trendspotting

Top Choice

Robin McLaughlin - April 6, 2022

Customers usually have specific flowers in mind for purchasing holiday arrangements, like roses for Valentine’s Day or poinsettias for Christmas. But for holidays like...

00:05:49

Digital Marketing

Show and Tell

Renato Sogueco, AAF, PFCI - April 6, 2022

Public relations—frequently abbreviated to PR—can be an effective way to build your local, community, and state-wide brand. Unlike paid advertising, earned media spots on...

00:01:38

Learn

Whimsical Moments

Angelyn Tipton, AIFD, CFD, GMF - April 6, 2022

The rise in popularity of hanging installations for weddings and events has increased dramatically over the last few years. However, it can be difficult...

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Promote

Mother Nature

Stacey Bal Carlton, EMC - April 6, 2022

The tradition of flowers for Mother’s Day continues generation after generation. In addition to the classics, mothers want to be represented and noticed with...

On the Edge

Flower Friends

Jackie Lacey, AAF, AIFD, CFD, PFCI - April 6, 2022

As in-person conferences are gearing up around the United States, Jackie Lacey AAF, AIFD, CFD, PFCI had conversations with multiple floral industry experts to...

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Teach

Social Scaries

Donald Yim, AIFD, CFD, PFCI - April 1, 2022

Imagine: A floral designer works on a beautiful wedding or stunning event and wants to share their arrangements on social media—but they don’t. Has...

Industry Info

Personal Investment

Floriology - April 1, 2022

In today's ever-changing market, your success can be tied directly to the business partners you choose to connect with. It is necessary to look...

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Pleasing Clients

Sharon McGukin, AIFD, AAF, PFCI - April 1, 2022

When a florist sells wedding flowers, the most important step is gaining the client’s confidence. During the first consultation, florists should focus on selling...

Trendspotting

Top Choice

Robin McLaughlin - March 3, 2022

Customers usually have specific flowers in mind for purchasing holiday arrangements, like roses for Valentine’s Day or poinsettias for Christmas. But for holidays like...