Public relations—frequently abbreviated to PR—can be an effective way to build your local, community, and state-wide brand. Unlike paid advertising, earned media spots on television, on radio, or in the local newspaper are more trusted avenues of communication, build your credibility instantly as a local business, and provide more in-depth information, which is appreciated by Millennial consumers. In this issue of floriology, we share how PR practices can boost Mother’s Day—or any day—business and how to use social media to become a well-known local floral brand.
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