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November-December 2022

Best Foot Forward

At the beginning of 2022, the floral industry was grappling with supply chain issues stemming from the COVID-19 pandemic and world events making importing...

Winter Wonderland

As the holiday season returns once more, celebrating good tidings with friends, family, and loved ones is more important now than ever before. This...
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Practice Makes Permanent

What inspires you as a designer? Have you ever really thought about it? It doesn’t matter what type of shop or studio you’re working...

Can-Do Attitude

“May you live in interesting times,” is an English translation of a supposed infamous Chinese curse but may truly describe the situation we find...

Magenta Madness

Color of the year announcements have a long-standing tradition of playing a role within retail industries across the country. In 2022, most major paint...

The Glue That Binds

For its perennial award, floriology identifies icons whose contributions have inspired others and left an enduring impression on the floral industry. The recipient of...

Learning to Bloom

hallenging, and even overwhelming. Each day requires hard work, quick decisions, and ample education. Since you can’t fast-forward your learning curve, here are eight...

Going International

Representing a nation on the international stage can be a daunting task, but for the designers that compete, it’s a rewarding journey. International floral...
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Modernized Traditions

The winter season is a very special time of year. There are countless winter celebrations that span the globe, and although they vary in name,...
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Humble Beginnings

Everyone is a beginner at some point; mine happened to be long ago—34 years! Teaching a new, basic florist class brings us back to those...
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