HomePast IssuesJanuary-February 2022

January-February 2022

From the President

Switching Gears

Dinesh Popat -
Since December 2021, the number of COVID-19 cases in the United States has risen signited States has risen significantly. Between January 3-16, 2022, there...
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On the Edge

Flower Frenzy

Robin McLaughlin -
Like many large-scale, special events in 2020, proms across the United States were postponed and canceled because of the COVID-19 pandemic. In 2021, some...
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00:02:10
Promote

Prepping for Prom

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
Prom season is quickly approaching. Reflecting on past prom seasons can help floral designers learn from any previous mistakes to prepare to engage students...
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00:00:58
Education

Virtual World

Sharon McGukin, AIFD, AAF, PFCI -
Since the beginning of the COVID-19 pandemic, teaching and learning have drastically changed. Enter hybrid classes: An amalgamation between virtual and in-person courses. Teaching...
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Industry Info

Supply Woes

Renato Sogueco -
For the past few issues—and the past few months—experts in the industry have weighed in on how to navigate the supply chain issues floral...
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Community

Plant Habit

Robin McLaughlin -
Since before the COVID-19 pandemic, floral designers have seen customers shift toward purchasing houseplants. According to recent findings from the “Consumer Houseplant Purchasing Report...
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00:05:34
Digital Marketing

Putting Digital First

Renato Sogueco, AAF, PFCI -
We established in the last issue the fact that Millennials are now your primary floral customer, continually replacing Boomers who have served as a...
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Teach

Less is More

Stacey Bal Carlton, EMC -
As supply chain and inflation issues abound, floral arrangements that incorporate less give more design wiggle room to creators, buyers, and artists. By reducing...
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Learn

Procuring Profits

Sandy Schroeck, AIFD, PFCI -
By now, floral designers should be aware of the cost increases, inventory shortages, and rising transportation prices fueling supply chain issues, which have affected...
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Trendspotting

Holistic Hues

Jackie Lacey, AAF, AIFD, PFCI -
For the first time in the company’s history, Pantone elected to create a new color for their Color of the Year instead of...
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