HomePast IssuesJuly-August 2022

July-August 2022

From the President

Offering Support

Dinesh Popat - August 30, 2022

In today’s quickly changing market, it’s increasingly important to support education for others and those new to the industry. BloomNet is committed to sharing knowledge...

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Digital Marketing

The ABCs of SEO

Renato Sogueco, AAF, PFCI - August 29, 2022

Success in the floral business, especially in this hyper-digital marketplace, requires a search engine optimized (SEO) website—there should be no argument here. The primary...

On the Edge

Our Ukrainian Floral Family

Floriology - August 22, 2022

The floral community is well-known for coming together to assist each other and doing what they can to help those in need. When Russia...

Learn

Student Visionaries

Sandy Schroeck, AIFD, CFD, PFCI - August 20, 2022

As we journey through floral design inspirations, each composition will take on a life of its own. All flowers are different sizes and shapes...

Promote

Mentorship Method

Sharon McGukin, AIFD, AAF, PFCI - August 20, 2022

Mentoring and coaching have become buzzwords of change within the floral industry. In decades past, many floral designers acquired their skills by working in...

Education

Courteous Care

Angelyn Tipton, AIFD, CFD, GMF - August 20, 2022

Most florists and floral designers are master problem solvers. We are known for figuring anything out as we go, from flowers arriving in the...

Catch Their Eyes

Donald Yim, AIFD, CFD, PFCI - August 20, 2022

We all know that flower care and handling tips are not exciting, but I’m going to do my best to change that! If you...

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Teach

Eco-Floristry

Stacey Bal Carlton, EMC - August 20, 2022

The collective impact of our industry’s actions is becoming increasingly unsustainable, and it’s time to explore opportunities to create positive change. While there is...