Success in the floral business, especially in this hyper-digital marketplace, requires a search engine optimized (SEO) website—there should be no argument here. The primary tools customers use to find you are likely a smartphone or laptop and a search engine such as Google. Therefore, the question needing to be answered is: Are you doing what’s required to be found in searches? If not, competitors who are will reap the hundreds if not thousands of orders landing on their SEO-friendly websites versus yours.
We continue our Digital Marketing series—started . . .
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