HomePast IssuesMay-June 2022

May-June 2022

From the President

Investment Strategies

Dinesh Popat - June 16, 2022

For most florists in the United States, Mother’s Day was a successful holiday. With spring transitioning into summer, floral designers can take a step...

00:06:05

Promote

TikTok Time

Donald Yim, AIFD, CFD, PFCI - June 15, 2022

Most U.S. adults think the TikTok app is just for silly dances, trendy music, and teenagers. However, TikTok is continuing to explode on social...

00:07:58

Teach

Podcasting With a Purpose

Sharon McGukin, AIFD, AAF, PFCI - June 15, 2022

A purpose-driven podcast can positively impact a business. Podcasts build a community of peers by entertaining and informing an audience that shares a passion....

Designers' Corner

The Power of Video

Stacey Bal Carlton, EMC - June 15, 2022

In 2022, video demand is on the rise. Videos support awareness, traffic, branding, conversions, community expansion, opportunities, and retention. Video should be an integral...

00:05:26

Learn

Social Secrets

Sandy Schroeck, AIFD, CFD, PFCI - June 15, 2022

Inspiration is all around. Floral designers who scroll through social feeds are exposed to many different styles of design from across the globe, and...

00:02:43

On the Edge

Visualizing Success

Jackie Lacey, AAF, AIFD, CFD, PFCI - June 15, 2022

Floriology NOW and BloomyPro have teamed up to bring one of the most advanced educational communities, 3-D technology, and virtual design capabilities to flower shops....

Trendspotting

App Mania

Robin McLaughlin - June 15, 2022

Apps are now constantly promoted on social media to make business operations more efficient; after all, what was once done with paper and pen...

Community

Local Outreach

Donna Adinolfe - June 15, 2022

Sometimes, social media can be difficult and challenging; everyone has heard the stories of cyberbullying and keyboard warriors that attack those on the internet....

00:05:43

Digital Marketing