Do you watch YouTube, can’t get enough of IGTV, or constantly scroll through TikToks and Instagram Reels? Most likely, so does your customer. In general, many consumers might prefer to learn about a product or service by video. Video is a huge opportunity to get in front of thousands—if not millions—of eyeballs.
Late last year, we started our digital marketing series to help reinvigorate your online presence. In our last installment—creating authentic social content—we shared tips on how to gear up to start taking videos. We pick it back up with a . . .
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