Par for the Course

Prevalent consumer preferences leading into the new year

Before we know it, the new year will arrive, and floral designers will once again be inundated with trends expected to shine from January through December. However, as many predictions from years past have come to fruition, some appear as a late-year surprise. Let’s take stock of what’s popular right now that will carry retail floral businesses into 2024:

Monochromatic Palettes

Coming out of the pandemic, many people are searching for relaxation and peacefulness. To support this need, muted colors and monochromatic florals will stay relevant. While bold and vibrant arrangements are . . .

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