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Digital Marketing

00:05:19
Digital Marketing

Secure Your Spot

Renato Sogueco, AAF, PFCI -
Not advertising online using Google Ads? After reading this article, you may have a change of heart. Open a new Incognito window in your Google...
00:07:13
Digital Marketing

The ABCs of SEO

Renato Sogueco, AAF, PFCI -
Success in the floral business, especially in this hyper-digital marketplace, requires a search engine optimized (SEO) website—there should be no argument here. The primary...
00:05:43
Digital Marketing

Lights, Camera, Action

Renato Sogueco, AAF, PFCI -
Do you watch YouTube, can’t get enough of IGTV, or constantly scroll through TikToks and Instagram Reels? Most likely, so does your customer. In...
00:05:49
Digital Marketing

Show and Tell

Renato Sogueco, AAF, PFCI -
Public relations—frequently abbreviated to PR—can be an effective way to build your local, community, and state-wide brand. Unlike paid advertising, earned media spots on...
00:05:34
Digital Marketing

Putting Digital First

Renato Sogueco, AAF, PFCI -
We established in the last issue the fact that Millennials are now your primary floral customer, continually replacing Boomers who have served as a...
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