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Green Wave

Renato Sogueco, AAF, PFCI -
Staying relevant among today’s consumers—ahem, Millennials and younger—means adapting to the ever-changing tastes of these demographics. Among these evolving preferences, one trend stands out:...
Perennial Award

Celebrating Excellence

Robin McLaughlin -
There are luminaries whose contributions have shaped the landscape of the floral industry, but few have laid the bedrock for future advancements. Fueled by an unmatched passion and...
Holiday Trends

Good Tidings

Renato Sogueco -
As the holiday season unfolds, consumer behavior shapes the way the world celebrates and experiences the time of year. Everyone has a vision of...
Features

Winter Solstice

Stacey Bal Carlton, EMC -
As winter settles in, many parts of the world transform into a serene canvas with the reduction of greens and the rise of cool...
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Features

Balancing Act

Andrew Stinson AIFD, CFD, PFCI -
The holidays are a very busy time for everyone—especially florists! In my career, I have traveled and designed for many different people in a variety of places across the country. Balancing...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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