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On the Edge

Quality Videography

Renato Sogueco, AAF, PFCI -
Traditional marketing practices—you may agree—require crafting well-thought-out messaging and applying strict attention to detail to ensure these messages are delivered to your target audiences...
Community

Reconnecting With Our Roots

Renato Sogueco -
The American Institute of Floral Designers (AIFD) held its National Symposium from July 4-9, 2022, in Las Vegas, Nevada. Themed “Roots,” the event had...
Education

Courteous Care

Renato Sogueco, AAF, PFCI -
Most florists and floral designers are master problem solvers. We are known for figuring anything out as we go, from flowers arriving in the...
Community

Local Outreach

Renato Sogueco, AAF, PFCI -
Sometimes, social media can be difficult and challenging; everyone has heard the stories of cyberbullying and keyboard warriors that attack those on the internet....
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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