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May-June 2025

Digital Marketing

More Than Taking Pretty Pictures

Renato Sogueco, AAF, PFCI -
Florists live to create beauty. Whether in the cascading bouquet carried down the aisle by a radiant bride, the solemn grace of a sympathy...
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Features

Weddings, Weddings, Weddings!

Brent Leech AIFD, CFD -
No matter where you are in the world, it’s wedding season somewhere. Having been in the floral industry for over 40 years, I find...
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On the Edge

Show Up and Stand Out

Michael Gaddie AIFD, CFD, KMF -
As someone with 35+ years of experience in wedding florals, I can say with confidence that wedding shows are one of the best ways...
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Features

Timeless Elegance

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
Weddings in the Southern United States have always been known for their charm, hospitality, and deep-rooted traditions. But as times change, modern Southern couples...
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Features

Coastal Cool

Gina Thresher -
In an era marked by increasing environmental consciousness, the concept of sustainable weddings has moved from an idea to a must for florists, especially...
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Current Issue

Chic, Clean, and Blooming

Robin McLaughlin -
For weddings across the United States, florals are more than just décor; they’re narrative devices that set the tone and tell the unique love...
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Features

Garden-Inspired Soirees

Colin Tessier -
Wedding season, like the weather, is heating up in the middle of the United States. Every year, couples’ preferences evolve, especially as sustainability increasingly becomes a priority....
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Industry Info

Fresh Forum Atlanta Sparks Ideas and Growth for Florists

Shane Hickey -
On Sunday, March 30, 2025, BloomNet hosted its Fresh Forum in Marietta, Georgia, bringing together florists and industry professionals for an afternoon of education, networking, and...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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