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Past Issues

Community

All-Around Winners

Renato Sogueco -
During the Wisconsin and Upper Michigan Florists Association (WUMFA) Annual Convention at the Radisson Hotel & Conference Center in Green Bay, Wisconsin, on March...
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Features

Tailored Preferences

Andrew Stinson AIFD, CFD, PFCI -
By Andrew Stinson AIFD, CFD As a florist, incorporating personal items into wedding designs can be a great way to add a unique and personalized...
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00:02:44
Digital Marketing

Stunning Images

Donald Yim, AIFD, CFD, PFCI -
Photography for weddings and events is an art form that requires careful planning, attention to detail, and a keen eye for composition. Whether you...
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Learn

Do Your Homework

Sharon McGukin, AIFD, AAF, PFCI -
Every event designer knows that time is money when creating a special event. Last-minute labor can be draining to a budget. Delivery, installation, and...
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00:13:25
Teach

Personalized Style

Sandy Schroeck, AIFD, PFCI -
This year, engaged couples planning their weddings are opting for a more natural and organic approach with a focus on sustainability. Traditional white weddings...
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Share

Bright and Bold

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
Flowers for prom are as varied as the couples themselves. Each year, we see a variety of styles, colors, and glamour. To gauge what...
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00:07:35
Education

Building Event Business

Renato Sogueco, AAF, PFCI -
You may agree: Customers who are attending prom or getting married are a very different breed of flower buyer. These are potentially one-time transactions...
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From the President

Amplify Your Presence

Dinesh Popat -
Economic concerns caused justifiable distress for floral designers ahead of Valentine’s Day, but early returns have been positive. The key takeaway from the holiday...
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00:08:16
Learn

Plant Popularity

Sandy Schroeck, AIFD, PFCI -
As we see the demand for plants from our customers continue to thrive, the need for care information grows along with it. The urban...
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00:11:23
Digital Marketing

Digital Marketing Secret Sauce

Renato Sogueco, AAF, PFCI -
By the time you read this, hopefully you’ve had a great Valentine’s Day holiday. But really, there’s truly no rest for the weary in...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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