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Less is More

Stacey Bal Carlton, EMC -
As supply chain and inflation issues abound, floral arrangements that incorporate less give more design wiggle room to creators, buyers, and artists. By reducing...
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Procuring Profits

Sandy Schroeck, AIFD, PFCI -
By now, floral designers should be aware of the cost increases, inventory shortages, and rising transportation prices fueling supply chain issues, which have affected...
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Trendspotting

Holistic Hues

Jackie Lacey, AAF, AIFD, PFCI -
For the first time in the company’s history, Pantone elected to create a new color for their Color of the Year instead of...
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Designers' Corner

Low Cost, High Value

Donald Yim, AIFD, CFD, PFCI -
Social media is a great way to reach current and future clients. After photography, video is a natural step to sharing tips, designs, and creativity....
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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