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Past Issues

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Mentorship Method

Sharon McGukin, AIFD, AAF, PFCI -
Mentoring and coaching have become buzzwords of change within the floral industry. In decades past, many floral designers acquired their skills by working in...
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Education

Courteous Care

Renato Sogueco, AAF, PFCI -
Most florists and floral designers are master problem solvers. We are known for figuring anything out as we go, from flowers arriving in the...
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Catch Their Eyes

Donald Yim, AIFD, CFD, PFCI -
We all know that flower care and handling tips are not exciting, but I’m going to do my best to change that! If you...
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00:00:54
Teach

Eco-Floristry

Stacey Bal Carlton, EMC -
The collective impact of our industry’s actions is becoming increasingly unsustainable, and it’s time to explore opportunities to create positive change. While there is...
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From the President

Investment Strategies

Dinesh Popat -
For most florists in the United States, Mother’s Day was a successful holiday. With spring transitioning into summer, floral designers can take a step...
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00:06:05
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TikTok Time

Donald Yim, AIFD, CFD, PFCI -
Most U.S. adults think the TikTok app is just for silly dances, trendy music, and teenagers. However, TikTok is continuing to explode on social...
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00:07:58
Teach

Podcasting With a Purpose

Sharon McGukin, AIFD, AAF, PFCI -
A purpose-driven podcast can positively impact a business. Podcasts build a community of peers by entertaining and informing an audience that shares a passion....
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Designers' Corner

The Power of Video

Stacey Bal Carlton, EMC -
In 2022, video demand is on the rise. Videos support awareness, traffic, branding, conversions, community expansion, opportunities, and retention. Video should be an integral...
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00:05:26
Learn

Social Secrets

Sandy Schroeck, AIFD, PFCI -
Inspiration is all around. Floral designers who scroll through social feeds are exposed to many different styles of design from across the globe, and...
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00:02:43
On the Edge

Visualizing Success

Jackie Lacey, AAF, AIFD, PFCI -
Floriology NOW and BloomyPro have teamed up to bring one of the most advanced educational communities, 3-D technology, and virtual design capabilities to flower shops....
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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