The past year has been one full of challenges and opportunities for the floral industry. Supply chain struggles persist across all industries, and these issues will continue into the new year. For the floral industry, finding specific flowers and securing hardgoods on time for events will once again be difficult. Add to this the continued fluctuation of COVID-19 case numbers, and sourcing issues are not expected to go away anytime soon.
To successfully navigate these ongoing challenges, floral designers will need to plan well ahead as they prepare for holiday in the new year, including through prebooking. Our Napco team is committed to remaining transparent about supply information. They are well-informed on current sourcing challenges and can provide realistic expectations and up-to-date information as you begin to consider your needs for the year ahead. And for fresh flowers, our new website www.farm2florist.com will provide inventory updates in real-time, and we will also regularly share supply updates on Farm2Florist social media channels. As this issue goes to press, we are excited that we are currently working with eight respected farms and floral suppliers.
Staying ahead of current trends and adapting designs accordingly can make sourcing smoother. This issue of floriology discusses what to expect in 2022 and the ways in which floral designers can use what they already have, and what is more easily accessible, to offer customers more unique arrangements and choices.
Solid resources like floriology, Farm2Florist, and Napco encourage designers to get more creative with florals and products and source purchases on a consistent timeframe through the holidays and beyond.
We at floriology wish you a happy, safe, and healthy holiday season. Your support and dedicated readership are something we are grateful for as our publication transitions to digital. We look forward to providing you more information and inspirational content throughout 2022 and for years to come.
DINESH POPAT
President
