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November-December 2025

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A Year in the Making

Colin Tessier -
The holiday season is one of the busiest times of the year in the floral industry, and how each provider prepares for the rush depends on their business model. From fulfillment centers to local florists,...
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Teach

Seasonal Splendor

Michael Gaddie AIFD, CFD, KMF -
Each season has a story to tell, and flowers are often the narrator. As autumn fades into winter, floral designs help us celebrate moments...
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Digital Marketing

Seasonal Success for Florists

Alexander Campbell -
https://vimeo.com/1130347085?share=copy&fl=sv&fe=ci Every holiday brings its own color palette, textures, and must-have flowers. But how do we as florists keep up with the trends and make...
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Promote

Playful, Personal, and Perfectly Fresh

Robin McLaughlin -
Floral designers know that a great container can be just as expressive as the blooms it holds. This season, floral containers are embracing whimsy,...
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Trendspotting

A Season of Style

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
https://vimeo.com/1128978297 The holiday season is one of the most important times for floral design. Tradition, artistry, and consumer expectations come together in unforgettable, magical ways. Staying ahead...
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Trendspotting

Lovely Blooms

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
https://vimeo.com/1128874304?share=copy&fl=sv&fe=ci Valentine’s Day has a way of sneaking up on customers. Many don’t realize it falls on February 14th every year, which often leads to last-minute orders and added stress for...
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Trendspotting

Bringing Meadow to the Table

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
https://vimeo.com/1128989289 Thanksgiving continues to be more of a food-focused holiday, with flowers often taking a back seat to the main meal. However, floral designs can still make a...
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Current Issue

Keeping Blooms Beautiful

Colin Tessier -
As fall turns into winter, it’s vital for florists to adapt accordingly. The process of winterizing arrangements is as essential as it is simple; while it’s an easy...
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Owner's Perspective

Mastering the Holiday Rush

Colin Tessier -
As the holiday season unfolds, the floral industry blooms with activity, with flowers in demand for both gifting and seasonal décor. SmartAsset reported that Christmas and Hanukkah had collectively the largest percentage of holiday flower sales in 2023, with U.S....
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